Our Brand



Humble Apparel Co. is a Minneapolis-based outdoor apparel and goods company with a focus on clean, modern design.  We choose paddles over motors.  Hikes over drives.  Campfires and stars over city lights.  All with family and friends.
Our humble beginnings started in 2016 after a trip into the Boundary Waters Canoe Area Wilderness, one of our most loved outdoor places, and the idea was hatched to create a brand that can give back to our most loved Minnesotan outdoor places.
Humble Apparel Co. - Inspiring an age-old, newfound love for the outdoors with sophisticated, modern outdoor apparel and goods.


We have a passion for our beautiful midwest outdoor and recreational spaces and believe it's our responsibility to promote, protect, and preserve these places.
Each of our products gives back to the places they represent with us committing to donate 7%+ of all our profits to conservation efforts and youth outdoor outreach programs.
Since our beginnings we have donated thousands to support organizations and programs that align with our mission including those below.  As we grow we will continue to expand our support to our other great outdoor places to ensure they are preserved and available to everyone for generations to come.


Save the Boundary Waters

The Campaign to Save the Boundary Waters is leading the effort to ensure permanent protection for the Boundary Waters Wilderness, America's most visited Wilderness and Minnesota's crown jewel, from proposed sulfide-ore copper mining.  



Cuyuna Lakes Mountain Bike Crew          International Mountain Bicycling Association


Cuyuna lakes Mountain Bike Crew (CLMTBC) are local Minnesota riders who volunteer to give back to the Cuyuna Lakes trails and surrounding community.  100% of Donations help buy tools, build features and improve or expand every aspect of the Cuyuna Lakes Mountain Bike Trails.

CLMTBC in partnership with the Minnesota Department of Natural Resources (MNDNR) and the International Mountain Biking Association (IMBA) are pushing to expand the Cuyuna trail system to be an international, year-round, family cycling destination with over 75 miles of "ride-in/ride-out" trails connected to the local towns and communities.